
“Ultimately, being disruptive enables you to create a new conversation,” says Hunter. “Being disruptive also opens the door for curiosity. If a generation of people who love Air Max are shocked by the Dn, we know we’re doing something right. But the reason we made Dn is less about appealing to a specific demographic and more about designing a shoe that people want to pick up, interact with it, learn about it and wear. And wear. And wear.”
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