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A Legendary Jacket Gets a Fresh Spin
For four decades, The North Face’s Mountain Jacket has been a staple for adventurers, urban explorers, and streetwear enthusiasts alike. Now, to celebrate its 40th anniversary, the brand is teaming up with BRIT Award-winning artist Griff to bring fresh energy to this legendary outerwear piece.
Griff Brings Music and Fashion Together
“Fashion is just as important to me as music—it’s how I express myself,” says Griff. “Getting to work with The North Face on such an iconic jacket has been an amazing experience.”
Known for her bold style and genre-blending sound, Griff is the perfect face for this campaign. She embodies the fusion of music, fashion, and adventure—everything The North Face represents.
The Mountain Jacket: A Legacy of Innovation
Since its launch in 1985, the Mountain Jacket has set the standard for outdoor performance. Originally designed for extreme alpine conditions, it quickly became a must-have for climbers, skiers, and everyday trendsetters. While The North Face’s Nuptse and Himalayan Parka have their own cult followings, the Mountain Jacket remains a defining piece of the brand’s DNA.
Two New Versions for a New Generation
To honor 40 years of innovation, The North Face is introducing two updated versions of the Mountain Jacket:
Mountain Jacket Dryvent Mono – Featuring Dryvent technology for top-tier breathability and comfort.
Mountain Jacket Gore-Tex – Built with Gore-Tex for unmatched waterproof protection.
Both designs stay true to the jacket’s heritage while incorporating modern upgrades like fully seam-sealed construction for superior weather resistance, alpine-style pockets for functionality, and a sleek, minimalist look that works in any setting.
Where to Get Yours
The latest Mountain Jacket designs are available now on The North Face’s official website. Whether you’re hitting the mountains or the city streets, this anniversary collection is your chance to own a piece of outerwear history—reimagined for today’s explorers.
Check out the gallery to see Griff rocking the new designs and get inspired to take your style to new heights.
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