To be Match Fit is to be at the top of your game. Practice, practice, practice m…

To be Match Fit is to be at the top of your game. Practice, practice, practice makes perfect. To be absolutely dedicated: to work hard to be the best you can be. To raise the game for others. We consider the hard-working independent music venues and the artists who play there as being the living, gigging embodiment of this sentiment. For 2025, we’ve joined with our friends at @musicvenuetrust to spotlight both – celebrating bands and their local venues up and down the country. Hometown heroes, all of them.First up, we’re in London at our beloved @100clublondon with @follygroupcomms. Find the full video on the Fred Perry YouTube channel and read the full article at the link in the bio, with words by @craigmclean00. #FREDPERRY #MATCHFIT #MUSICVENUETRUST #100CLUB #FOLLYGROUP #LONDON

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