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A Fresh Perspective on Spring Fashion
OBEY is stepping into Spring 2025 with a bold and unconventional narrative. This time, the brand has teamed up with Amsterdam-based analog photographer Mette Krah, whose ability to capture raw, unfiltered moments within the chaos of city life brings a unique depth to this campaign.
The Streets of Brussels as a Backdrop
The vibrant streets of Brussels serve as the perfect stage where the delicate textures of OBEY’s cut-and-sew collection meet the rugged edges of the urban landscape. Mette masterfully translates the subtle transition between winter and spring, highlighting the shifts in light, mood, and atmosphere.
Faces Behind the Campaign
This project’s energy is fueled by a trio of creative forces: skateboarder Mauro Ruberto, DJ and producer SAIDAH, and filmmaker Logan Sharma. Their raw talent, passion, and authenticity make them the perfect embodiment of OBEY’s rebellious DNA. Adding to the experience, Swiss-Finnish sound artist Laurou brings an atmospheric soundtrack, blending organic sounds with experimental electronics to amplify the visual storytelling.
More Than Just a Campaign – A Cultural Movement
OBEY isn’t just showcasing fashion; it’s capturing a lifestyle where style, music, and skate culture intersect. This campaign is a reflection of a thriving community that thrives on self-expression and individuality.
Where to Find the Latest OBEY Drop
The Spring 2025 collection is now available online and in select stores. Dive into the latest OBEY pieces and experience the fusion of streetwear and urban artistry firsthand.
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